List building: 10 ways to get customers to opt in to your email marketing
Thursday, November 17th 2011 at 12:13pm
Are you making a list and checking it twice?
You should be, because list building is about quality more so than quantity. In fact, you should be thinking of opt-outs as positives, not negatives. They keep you from annoying people (which helps you avoid or decrease detractors), and they raise your open rate. (According to Lyris, open rates are about 15 percent.)
Tagged: build a list for newsletter, build an email list, Email Marketing, emails, gather emails, how to build a list, list, list building, Marketing
Blogging For Business or Email Marketing?
Friday, February 26th 2010 at 10:03pm
What should you do?
Do you have a corporate newsletter? Do you have a blog? What’s the difference?
Email newsletters were the turn-of-the-millenium “Aaha!’ for most corporations. We recognized the need for sharing helpful information. The challenge was, “What’s helpful information?”
As a result, most corporate newsletters “in the beginning” were filled with everything most could care less about, about your company. It was completely self-absorbed promotional information.
