List building: 10 ways to get customers to opt in to your email marketing

Are you making a list and checking it twice?

You should be, because list building is about quality more so than quantity. In fact, you should be thinking of  opt-outs as positives, not negatives. They keep you from annoying people (which helps you avoid or decrease detractors), and they raise your open rate.  (According to Lyris, open rates are about 15 percent.)

New Media: Why the Future of Marketing YOUR Business is Publishing

Let me be the first to congratulate you on your new gig as a publisher! What do you mean, “I’m not a publisher”? You run a business, don’t you?

SEO and Mobile Websites Not in Your Budget?

(And 8 other marketing mistakes that are hurting profits)

Using press releases to get media coverage for your business

Unless you’re a big corporation like Microsoft, you probably don’t have a dedicated public relations team to write and distribute regular press releases. And, assuming you haven’t hired a PR company, that means you’ve got yet another hat to add to your stack. With that said, we’ll respect your already overwhelming 80-hour work week and give you the basics:

WHAT TO INCLUDE

20 Ways to Use Twitter for Business (Part 1 of 2)

For the sake of creating a common starting point, let’s assume that you’ve got a Twitter account and have at least “tweeted” a few times (because some marketing person told you that you should). And for the sake of argument, let’s assume that your ecommerce site didn’t crash from a huge wave of traffic that your handful of tweets drove there.

So what are the best tactics to use twitter for business? Here are a few of our favorites.

Benefits of Cross Channel Marketing

The first thing to understand about cross channel marketing is that the term isn’t interchangeable with multi-channel marketing. The latter simply refers to marketers’ attempts to drive customers through more than one channel (e.g. a blog, a Web site, TV and radio ads, direct mail, Facebook, email, telemarketing, pay per click ads). Cross channel marketing, on the other hand, implies some form of integration. Ideally, the integrated campaign is:

• consistent in its messaging

Using Geo-targeting with Facebook Place Pages

In social media marketing, geo-targeting is essentially aiming your advertising (or content) at customers based on their physical location.

Commonly Used Social Media Marketing Terms - part 1 of 2

It’s hard to read an article about social media marketing if you have to look up every other word. So we created this layperson’s reference guide to explain some of the more common terms being tossed around by social media marketing experts. Bookmark this page for easy reference!

BLOG: Short for “Web log,” a blog is essentially a collection of articles (or stories, photos, videos, etc.) that is published on the Internet.

Mobile Retailing with SMS