Maximize your marketing budget with Facebook ads for small business

Sometimes, it’s a little spooky!

Maybe you’ve been thinking about getting your teeth whitened to improve your first impression as a Realtor, or even gathered some estimates on crowns or veneers. Next thing you know, all these ads for cosmetics dentists in Denver are popping up every time you sign in to Facebook!

Landing pages: Why a homepage isn’t enough for marketing online

Let’s get this out of the way: a homepage is not the same as a landing page. And while your homepage CAN be your landing page, in most cases, it probably shouldn’t be. Confused yet? This might help.

Photo credit: Tim Beach

• What is a landing page?

Integrated Internet Marketing; 10 Ways to Attract Online Customers

Integrating social media and search marketing

Is PPC Advertising Right for You?

Pay-per-click advertising is a paid search marketing strategy that offers smart marketers an immediate way to capture attention and generate leads from qualified prospects who are specifically looking for your products and services, by linking your PPC listing direct to your special offering. 

Multi-Dimensional Marketing: Part III

The Importance of Inbound Links in Organic Search Engine Ranking

By Pam Houser, Director of Marketing & Product Development

Multi-Dimensional Marketing: Part II

Additional Marketing Dimensions to Ensure You’re Found Online

By Pam Houser, Director of Marketing and Product Development

The importance of relevant key words in your organic (non-paid) ranking

Multi-Dimensional Marketing: Part I

5 "Touch Points" to Establish A Competitive Edge Online

The media’s continuing reflection on Michael Jackson’s life,the MJ Brand and his hit song, “Man in the Mirror,” has become a constant broken record in my mind. But, I think it’s a relevant reminder for us all to take a look at ourselves and make the necessary change. So, I thought this would be a very timely opportunity to encourage you to assess your online brand.