New Media: Why the Future of Marketing YOUR Business is Publishing

Let me be the first to congratulate you on your new gig as a publisher! What do you mean, “I’m not a publisher”? You run a business, don’t you?

SEO and Mobile Websites Not in Your Budget?

(And 8 other marketing mistakes that are hurting profits)

7 Signs it’s Time for a Website Redesign

How’s that website of yours? You know, the one your brother-in-law put together in 1999 from a template package that came with his (dial up) Internet provider service? Or maybe you built it more recently than that, but just because it’s functioning doesn’t mean it’s working for you.

Here are seven signs that it’s time to hire a professional and invest in a website redesign.

Using press releases to get media coverage for your business

Unless you’re a big corporation like Microsoft, you probably don’t have a dedicated public relations team to write and distribute regular press releases. And, assuming you haven’t hired a PR company, that means you’ve got yet another hat to add to your stack. With that said, we’ll respect your already overwhelming 80-hour work week and give you the basics:

WHAT TO INCLUDE

20 Ways to Use Twitter for Business (Part 1 of 2)

For the sake of creating a common starting point, let’s assume that you’ve got a Twitter account and have at least “tweeted” a few times (because some marketing person told you that you should). And for the sake of argument, let’s assume that your ecommerce site didn’t crash from a huge wave of traffic that your handful of tweets drove there.

So what are the best tactics to use twitter for business? Here are a few of our favorites.

Benefits of Cross Channel Marketing

The first thing to understand about cross channel marketing is that the term isn’t interchangeable with multi-channel marketing. The latter simply refers to marketers’ attempts to drive customers through more than one channel (e.g. a blog, a Web site, TV and radio ads, direct mail, Facebook, email, telemarketing, pay per click ads). Cross channel marketing, on the other hand, implies some form of integration. Ideally, the integrated campaign is:

• consistent in its messaging

Using Geo-targeting with Facebook Place Pages

In social media marketing, geo-targeting is essentially aiming your advertising (or content) at customers based on their physical location.

Part 2: Commonly Used Social Media Marketing Terms

Welcome to Part 2 of our layperson's reference guide to understanding some of the more common social media marketing terms. (If you missed part 1, you can read last week's blog HERE.

PODCAST: Originally named after the Apple iPod, podcasts are online audio files. Vlogs (short for “video logs”) are video files.

Commonly Used Social Media Marketing Terms - part 1 of 2

It’s hard to read an article about social media marketing if you have to look up every other word. So we created this layperson’s reference guide to explain some of the more common terms being tossed around by social media marketing experts. Bookmark this page for easy reference!

BLOG: Short for “Web log,” a blog is essentially a collection of articles (or stories, photos, videos, etc.) that is published on the Internet.

10 Tips for Best Using Online Customer Reviews

A bad review is enough to make even the thickest-skinned entrepreneur cringe.  And while it’s possible that negative posts are coming from your competition, assume that most are legitimate complaints or suggestions from customers.

So how can you use consumer reviews to your advantage?