Is your social media in sync with your traditional marketing efforts? 20 ideas for successful cross-platform marketing
Wednesday, July 11th 2012 at 9:10pm
Maximize your marketing budget with Facebook ads for small business
Thursday, October 27th 2011 at 12:34pm
Sometimes, it’s a little spooky!
Maybe you’ve been thinking about getting your teeth whitened to improve your first impression as a Realtor, or even gathered some estimates on crowns or veneers. Next thing you know, all these ads for cosmetics dentists in Denver are popping up every time you sign in to Facebook!
Tagged: facebook ad, facebook ads, marketing budget, Online Marketing, Social Media Marketing, using facebook ads for small business, using facebook for business, using facebook for small business
SEO and Mobile Websites Not in Your Budget?
Wednesday, August 31st 2011 at 4:19pm
(And 8 other marketing mistakes that are hurting profits)
20 Ways to Use Twitter for Business (Part 2 of 2)
Wednesday, July 13th 2011 at 12:05pm
Here's Part 2 of our segment. For Part 1, visit last week's post.
11. Use Tweetdeck. Recently acquired by Twitter, Tweetdeck allows you to create your own columns to file followers by the filters of your choice. Make a column for friends, one for media, one for people talking about the real estate market!
Tagged: social media campaign, social media for business11., Social Media Marketing, tweet, Twitter, Twitter for business, Twitter marketing
20 Ways to Use Twitter for Business (Part 1 of 2)
Wednesday, July 6th 2011 at 12:00pm
For the sake of creating a common starting point, let’s assume that you’ve got a Twitter account and have at least “tweeted” a few times (because some marketing person told you that you should). And for the sake of argument, let’s assume that your ecommerce site didn’t crash from a huge wave of traffic that your handful of tweets drove there.
So what are the best tactics to use twitter for business? Here are a few of our favorites.
Tagged: Marketing, social media, Social Media Marketing, Twitter, Twitter campaign, Twitter for business, Twitter marketing, using Twitter for business
Part 2: Commonly Used Social Media Marketing Terms
Wednesday, June 15th 2011 at 2:18pm
Welcome to Part 2 of our layperson's reference guide to understanding some of the more common social media marketing terms. (If you missed part 1, you can read last week's blog HERE.
PODCAST: Originally named after the Apple iPod, podcasts are online audio files. Vlogs (short for “video logs”) are video files.
Tagged: podcast, PPC, RSS, sentiment, SEO, SMM, sms, social media, Social Media Marketing, spam, tags, tweet, viral marketing, widget
Commonly Used Social Media Marketing Terms - part 1 of 2
Wednesday, June 8th 2011 at 2:08pm
It’s hard to read an article about social media marketing if you have to look up every other word. So we created this layperson’s reference guide to explain some of the more common terms being tossed around by social media marketing experts. Bookmark this page for easy reference!
BLOG: Short for “Web log,” a blog is essentially a collection of articles (or stories, photos, videos, etc.) that is published on the Internet.
Tagged: definition, Marketing, social media, Social Media Marketing, social media marketing terminology, social media marketing terms, terminology, terms, using social media marketing
New Home for Smart Marketing!
Monday, January 10th 2011 at 9:35pm
Hey there, Smart Marketing Blog fans! Wondering where we’ve been the last couple months? No, we didn’t take a mid-winter vacation. We’ve been hard at work creating our new home here at www.publish21.com.
5 Ways to Make your LinkedIn Profile Work for You
Monday, January 10th 2011 at 9:33pm
By Jan Wallen, guest blogger and author of Mastering LinkedIn in 7 Days or Less and a highly sought-after professional business speaker and consultant. Jan is also the founder and principal of LinkedIn Works!, a New York-based sales and LinkedIn consulting firm.
5 More Ways to Make your LinkedIn Profile Work for You
Monday, January 10th 2011 at 9:31pm
By Jan Wallen, guest blogger and author of Mastering LinkedIn in 7 Days or Less and a highly sought-after professional business speaker and consultant. Jan is also the founder and principal of LinkedIn Works!, a New York-based sales and LinkedIn consulting firm.
Tagged:
LinkedIn, Marketing Solutions, Marketing Strategy, Social Media Marketing, Social Networking 