Smart Marketing Blog

44 Ways to Increase Your Ecommerce Conversion Rates

Tuesday, November 22, 2011 - 12:10

Putting broccoli on your kid’s plate doesn’t mean he’ll eat it. But does one refusal mean it’s time to give up? Of course not. Get creative! You’re a marketing genius, right? Just pretend you’re trying to convert customers on your ecommerce site instead:

Put cheese on the broccoli. (Offer a bonus with purchase!)
Tell him Spiderman eats broccoli. (Celebrity endorsements!)
Let him see another kid his age eating it. (Post testimonials!)
Bribe him. (Offer coupon codes!)
Tell him broccoli will help him...

Tags: conversion rates, customer conversion rates, ecommerce, ecommerce marketing, increase conversion rates, increase ecommerce, online store

Thursday, November 17, 2011 - 12:13

Are you making a list and checking it twice?

You should be, because list building is about quality more so than quantity. In fact, you should be thinking of opt-outs as positives, not negatives. They keep you from annoying people (which helps you avoid or decrease detractors), and they raise your open rate. (According to Lyris, open rates are about 15 percent.)

...

Tags: build a list for newsletter, build an email list, Email Marketing, emails, gather emails, how to build a list, list, list building, Marketing

Wednesday, November 9, 2011 - 11:47

Lucky you! There are two Denver homes for sale in your price range! Both homes are $595,000, near water, have quiet neighbors and are within walking distance to a school! So assuming all things equal, you should just buy the cheapest one, right?

Well here’s the deal: House No. 1 is on the lake in a neighborhood filled with working professionals and an award-winning charter school...

Tags: questions to ask web designer, questions to ask web developer, redesigning your website, website, website redesign

Wednesday, November 2, 2011 - 11:24

Don’t believe the hype. Direct mail (a.k.a. “admail” or “snail mail marketing” or “offline marketing”) isn’t dead. Or ineffective. In fact, here are five reasons you should still be using direct mail marketing to grow your business:

1. You can schedule your delivery date.

While it might take longer to reach your targeted consumer than say,...

Tags: admail, direct mail, direct mail marketing, mailed advertising, mailers, offline marketing, using direct mail for business, using direct mail to grow your business

Thursday, October 27, 2011 - 12:34

Sometimes, it’s a little spooky!

Maybe you’ve been thinking about getting your teeth whitened to improve your first impression as a Realtor, or even gathered some estimates on crowns or veneers. Next thing you know, all these ads for cosmetics dentists in Denver are popping up every time you sign in to Facebook!

So what’s going on? Is your phone tapped? Is Facebook watching you? Do computers send out a Request For Bid to local dentists...

Tags: facebook ad, facebook ads, marketing budget, Online Marketing, Social Media Marketing, using facebook ads for small business, using facebook for business, using facebook for small business

Thursday, October 20, 2011 - 12:17

So you want to send a bunch of SMS text messages to your customers, huh? Easy enough. But choosing an SMS text service carrier, well, that’s a little more confusing. Here’s a quick summary to help you wade through the details:

photo by Susie B.

1. Isn’t my cell phone company an SMS text provider?

...

Tags: how to choose an SMS company, SMS provider, SMS service provider, SMS text provider, SMS text service provider

Wednesday, October 12, 2011 - 12:33

Let’s get this out of the way: a homepage is not the same as a landing page. And while your homepage CAN be your landing page, in most cases, it probably shouldn’t be. Confused yet? This might help.

Photo credit: Tim Beach

• What is a landing page?

A landing page is a single page on your...

Tags: home page, homepage, homepage vs. landing page, landing page, landing page vs. homepage, landing pages, marketing online, Online Marketing, what is a landing page

Wednesday, October 5, 2011 - 12:22

Let me be the first to congratulate you on your new gig as a publisher! What do you mean, “I’m not a publisher”? You run a business, don’t you?

Photo by Graham Briggs

Perhaps this is the first time you’re hearing it, but the future of marketing is publishing. No, that doesn’t mean buying a full-page spread in the New York Times. What it means is that your marketing activities are...

Tags: Marketing, marketing content, publisher, publishing, publishing content, social media, the future of marketing is publishing, using content for marketing

Wednesday, September 28, 2011 - 11:03

Long before there was free WiFi in courthouses, it was your Scrabble app that got you through jury selection. That’s because you weren't required to be online to use the app.

Mobile apps

Mobile applications come in different formats these days (e.g. native, web and hybrid), and if you're developing an app for...

Tags: mobile app, mobile app vs. mobile website, mobile application, mobile application vs. mobile website, mobile apps for business, mobile site, mobile website, native app

Thursday, September 22, 2011 - 11:12

1. Woo your competition’s dissatisfied customers. No, it’s not stealing customers. After all, many of the people complaining publicly about your competition are no longer their customers anyway. There are lots of ways to search for these potential customers. Search Twitter by keyword, set up Google alerts for your competitors brand, do Google searches in forums and discussions, or use any of the countless software programs that monitor the Web for complaints about products, services, brands or...

Tags: customers, getting customers online, integrated Internet marketing, online, Online Marketing

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