We know not everyone is a marketing guru, so first things first: when we talk about mobile marketing, we’re generally referring to technology like smartphones, iPads and tablets (mobile) and QR codes, SMS text messages,...
Tuesday, July 31, 2012 - 12:39
marketing plan, Mobile Marketing, mobile marketing advice, mobile searches, mobile sites, mobile website, QR Codes, sms, tips for mobile marketing
Wednesday, July 25, 2012 - 12:38
Most small business owners know that there are ways to use a blog for business, they just don’t know how to put one to use for THEIR business. It’s common for entrepreneurs, for example, to think along the lines of, “Well, it makes sense for a huge accounting firm that has a marketing department, because they have plenty of changing regulations and laws to write about – and the means to assign someone to do it. But I’m just a small … (fill in the blank: retail store, Realtor, ecommerce business).”
The truth of the matter is...
blog, Blogging, editorial plan, marketing plan, outline for blog, plan for blog, plan your blog, small business blog, social media, website
Thursday, July 19, 2012 - 17:13
Even if you’re not a techie, you may have heard something about the big changes regarding Google’s search results. The short version is that they’ve changed their algorithms (i.e. the method they use to determine the quality of a site’s content), and now the search engines are even better at determining good content from bad (e.g. stuffing an article with so many keywords that it makes it virtually...
blog content, mobile website, optimized content, SEO content, website content, writing blog content, writing web copy
Wednesday, July 11, 2012 - 21:10
If you’re doing multi-platform marketing you should also be doing cross-platform marketing (a.k.a. cross-channel marketing). Chances are you’re already doing it to some extent. Do you put “Follow us on Facebook” in your print ads? Does your mobile website...
cross platform marketing, marketing plan, marketing with social media, multi-platform marketing, social media, Social Media Marketing, syncing social media with marketing, traditional marketing
Tuesday, November 22, 2011 - 12:10
Putting broccoli on your kid’s plate doesn’t mean he’ll eat it. But does one refusal mean it’s time to give up? Of course not. Get creative! You’re a marketing genius, right? Just pretend you’re trying to convert customers on your ecommerce site instead:
- Put cheese on the broccoli. (Offer a bonus with purchase!)
- Tell him Spiderman eats broccoli. (Celebrity endorsements!)
- Let him see another kid his age eating it. (Post testimonials!)
- Bribe him. (Offer coupon codes!)
- Tell him broccoli will help him...
conversion rates, customer conversion rates, ecommerce, ecommerce marketing, increase conversion rates, increase ecommerce, online store
Thursday, November 17, 2011 - 12:13
Are you making a list and checking it twice?
You should be, because list building is about quality more so than quantity. In fact, you should be thinking of opt-outs as positives, not negatives. They keep you from annoying people (which helps you avoid or decrease detractors), and they raise your open rate. (According to Lyris, open rates are about 15 percent.)
...
build a list for newsletter, build an email list, Email Marketing, emails, gather emails, how to build a list, list, list building, Marketing
Wednesday, November 9, 2011 - 11:47
Lucky you! There are two Denver homes for sale in your price range! Both homes are $595,000, near water, have quiet neighbors and are within walking distance to a school! So assuming all things equal, you should just buy the cheapest one, right?
Well here’s the deal: House No. 1 is on the lake in a neighborhood filled with working professionals and an award-winning charter school...
questions to ask web designer, questions to ask web developer, redesigning your website, website, website redesign
Wednesday, November 2, 2011 - 11:24
Don’t believe the hype. Direct mail (a.k.a. “admail” or “snail mail marketing” or “offline marketing”) isn’t dead. Or ineffective. In fact, here are five reasons you should still be using direct mail marketing to grow your business:
1. You can schedule your delivery date.
While it might take longer to reach your targeted consumer than say,...
admail, direct mail, direct mail marketing, mailed advertising, mailers, offline marketing, using direct mail for business, using direct mail to grow your business
Thursday, October 27, 2011 - 12:34
Sometimes, it’s a little spooky!
Maybe you’ve been thinking about getting your teeth whitened to improve your first impression as a Realtor, or even gathered some estimates on crowns or veneers. Next thing you know, all these ads for cosmetics dentists in Denver are popping up every time you sign in to Facebook!
So what’s going on? Is your phone tapped? Is Facebook watching you? Do computers send out a Request For Bid to local dentists...
facebook ad, facebook ads, marketing budget, Online Marketing, Social Media Marketing, using facebook ads for small business, using facebook for business, using facebook for small business
Thursday, October 20, 2011 - 12:17
So you want to send a bunch of SMS text messages to your customers, huh? Easy enough. But choosing an SMS text service carrier, well, that’s a little more confusing. Here’s a quick summary to help you wade through the details:
1. Isn’t my cell phone company an SMS text provider?
...
how to choose an SMS company, SMS provider, SMS service provider, SMS text provider, SMS text service provider