We know not everyone is a marketing guru, so first things first: when we talk about mobile marketing, we’re generally referring to technology like smartphones, iPads and tablets (mobile) and QR codes, SMS text messages, coupons and Web searches (marketing).
Now on to the good stuff! Whether you’re just now hearing about mobile marketing or have been dipping your toe into the water, we think you’ll get an edge with these little-known tips.
TIP: Use this information to your advantage and include common misspellings in your SEO efforts. Mobify CEO Igor Faletski suggests turning off auto-correct spell checker on your own mobile device, typing each of your top 10 keyword phrases 10 times each, then look for the misspellings.
TIP: Make your mobile site usable, fast and as simple as possible to get the job done. Visitors don’t want to have to zoom in on everything, they want to be able to navigate easily and they don’t want to wait around while tons of graphics load.
TIP: Don’t fill your email with graphics. Viewers may see a hole or worse – may have to scroll down to get to your message (which some won’t bother to do.)
TIP: Localize your content whenever possible – and make sure it’s optimized for mobile visitors.
TIP: Make it easy for mobile users to call you simply by clicking on a link, or to buy by clicking on a link (then a speedy check out rather than a full registration). Visitors who can opt to avoid a lengthy registration may be more likely to buy if they don’t feel they’ll be bogged down filling out forms on a tiny phone screen and creating a user name and password they’ll need to write down.Tagged: marketing plan, Mobile Marketing, mobile marketing advice, mobile searches, mobile sites, mobile website, QR Codes, sms, tips for mobile marketing