It’s hard to read an article about social media marketing if you have to look up every other word. So we created this layperson’s reference guide to explain some of the more common terms being tossed around by social media marketing experts. Bookmark this page for easy reference!
BLOG: Short for “Web log,” a blog is essentially a collection of articles (or stories, photos, videos, etc.) that is published on the Internet.
BLOGROLL: When you visit a blog, you’ll often see a list of other recommended blogs (usually in the right sidebar). These are typically live links that are chosen (and posted) by the host blogger.
FLICKR: This oddly spelled photo networking site is the largest of its kind on the Internet. Owned by Yahoo!, the site boasts more than 2 billion photos. An estimated 3 to 5 million new photos are uploaded daily.
FOURSQUARE: A social network site for users to share their location by “checking in.”
HASHTAG: Used on Twitter, a hashtag is a word or phrase preceded by the pound/number symbol (#) to indicate relevance to a certain topic or event. Example: #Oscars
INBOUND MARKETING: Marketing that focuses on helping potential customers find your product, service or company.
LIKE: Facebook users can click on the “Like” button to indicate their approval of a post rather than writing a comment.
LINKEDIN: Considered by many to be the premier business-oriented social networking site. LinkedIn uses the “six degrees of separation” concept made popular in the 1960s to help business people connect.
MICROBLOGGING: Posting very short messages (such as Twitter’s 140-character limit) instead of full-length blogs.
MMS: Multimedia Messaging Service is the expanded version of SMS; it allows businesses to deliver longer text, photos, video and even ringtones to customers.
OUTBOUND MARKETING: Marketing that focuses on more traditional forms of reaching the customer, such as brochures, direct mail, sales calls, media ads and public relations.
PERMALINK: The address of one particular post on a blog or Web site.
PERMISSION MARKETING: Asking customers in advance if you can contact them (e.g. via text or newsletter). The opposite of permission marketing is “interruption marketing.”
PINGBACK: A tool to allow bloggers to know when someone posts a link to their blog. (A “trackback” is very similar but more susceptible to spam.)
Watch for more definitions in Part 2 of this reference guide next week!
Do you have a social media marketing term you'd like explained? Just comment below.
Tagged: definition, Marketing, social media, Social Media Marketing, social media marketing terminology, social media marketing terms, terminology, terms, using social media marketing