Are you making a list and checking it twice?
You should be, because list building is about quality more so than quantity. In fact, you should be thinking of opt-outs as positives, not negatives. They keep you from annoying people (which helps you avoid or decrease detractors), and they raise your open rate. (According to Lyris, open rates are about 15 percent.)
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Buying a list is usually a waste of time and money. Email addresses change so frequently nowadays that you’ll get a lot of bounce-backs (undeliverable messages), which may cause the Internet Service Providers (ISPs) to block you as a spammer. Besides, you want people who are interested in what you have to say. Opt-ins are there by choice. Recipients on a purchased email list might have zero interest in your products or services.
So how do you get people to sign up for your email-marketing list who WANT to hear from you? Consider these 10 ideas.
Most importantly, do some spring (and summer and fall and winter!) cleaning. Track your list members’ responses and tighten up your list every quarter. Who hasn’t opened one of your emails over the last three months? How many click-throughs are you seeing – and for what? Send a re-engagement email to your most inactive subscribers. If they don’t respond, cut them loose.
The framework of your email list can be built on a foundation of four principles:
Now go sign up for OUR newsletter! (It’s painless. We promise.)
Need help building a solid email list? EasyChair Media can help create, use and monitor this important marketing tool.
Just contact Pam Houser at 303-883-4275 or P.Houser@EasyChairMedia.com.Tagged: build a list for newsletter, build an email list, Email Marketing, emails, gather emails, how to build a list, list, list building, Marketing